With people relying more today on their smartphone and mobile devices than ever, businesses need to keep looking for new ways to cater to their customer’s habits. The rise in mobile usage has created the need for mobile SEO services so businesses can increase sales and conversions. From small local businesses to large multinational corporations, mobile optimization is fast becoming the norm. If you’re a local business looking for SEO Services in New Zealand, make sure mobile optimization is included in your package because it’s only going to play an extremely important role in your business’ future, if it’s not already today.
Here are some reasons why more and more businesses are using mobile optimization:
Focus shifting towards Mobile
The way people are using the Internet is changing thanks to huge advances in technology. These changes in technology continue to inspire better devices that enhance users’ web surfing experience. The increased use of smartphones indicates a dramatic shift in focus to mobile internet. Today, users are able to search for any information they need with instant results literally in the palm of their hand. While many businesses are beginning to see the shift towards mobile, many have not yet realized the importance of optimizing their marketing for mobile. But this will soon change.
More than just surfing and browsing
With search engines improving their algorithms, it will be hard to sustain the same ranking levels when your competitors are making changes for mobile. This is because people are using their mobile devices for purposes that are more than just surfing and browsing. They’re utilizing the GPS and Wi-Fi functions to do location based searches and using mobile devices to solve their immediate problems. Nowadays, mobile devices also obtain real-time results for micro-moments instead of just being used only for social media.
Businesses are getting Mobile SEO right
With the dramatic rise in mobile usage, it’s considered unwise to overlook the power of mobile SEO when coming up with strategies for your business web marketing. Following good SEO measures that will boost your ranking in searches is vitally important. The manner in which people access data today has drastically changed. Mobile friendly websites are fast becoming a necessity for businesses. Many businesses have understood that while being convenient for mobile users, websites should also be future-proof, Google-friendly, and compatible with all resolution and screen sizes. Google My Business has now become a vital tool for businesses that want to ensure searchers have access to correct information about them and can easily find them on Google Maps.
Mobile-friendly designs have their advantages
Another reason why more businesses are becoming more mobile-friendly is because they understand that conversions and sales are missed out on if users leave their sites when they are not mobile friendly. Your business can benefit from a mobile-friendly design through enhanced search engine performance, more customer engagement, competitive market advantage, quicker page loading times, lower bounce rates, increased time spent on a site, higher conversion rates and improved user experience and more website traffic.
There are more Mobile SEO tools
It’s important to determine whether or your not your website is mobile-friendly. Today, there are countless tools out there that can help you determine how effective your mobile SEO strategies are. Some of the best resources that will assist you in mobile SEO include Google Mobile Friendly Test, Screenfly, Feed the Bot, Mobile Emulator, Responsive Web Design Testing Tools and Moz Local.
It’s a fundamental necessity for any business
Everyone, no matter who they are, has a smartphone or mobile device they carry around with them most of the time. It’s become a part of most people’s lives. As technology continues to advance, so will the power of mobile devices. Most businesses are beginning to understand this and have begun catering to this technological trend to capture a wider audience. Mobile SEO goes beyond the requirements of PC with additional technical needs, opportunities, and considerations.
These trends are good indicators of where Mobile SEO will be in the future. It’s a new and exciting future for SEO Services with an array of new possibilities that could benefit your business.